Shandong Changren Commercial Kitchenware Co., Ltd. is located in the famous kitchenware capital of Boxing, Shandong. The company was founded in 2008, with a plant area of more than 10000 square meters. It mainly produces and operates electric fryers, gas fryers, oil-water separating fryers, as well as commercial kitchenware, such as raking ovens, teppanyaki, white steel conditioning, stoves, etc. The products are divided into 12 categories, 65 series, and more than 1800 varieties, and it undertakes the design, manufacture and installation of a complete set of kitchen equipment. The company has Shandong Changren Kitchenware Accessories Business Department, which operates more than 6000 kinds of kitchenware accessories and supplies them to kitchenware manufacturers all over the country.

Since its birth, Changren kitchenware, just like the name of the enterprise, has always followed the enterprise tenet of "prospering the enterprise through science and technology, long-term development, integrity based, benevolent management, pursuit of excellence, and courage to rise to the forefront". For Changren, the greatest respect for life is to offer good kitchenware products to people who love life.

Changren kitchenware pays attention to standard management in market operation, and builds a brand with quality; Scientific and technological innovation, leading the industry trend; Honest service to win market trust; Challenge the traditional model and open up a new marketing path. It is Changren's grand vision to build a good kitchen production base in China.

Standardize management, build brand with quality

Changren kitchenware knows that "brand" is an intangible asset; "Brand" means popularity; With popularity, it has cohesion and diffusion, and becomes the driving force for development. Enterprise brand is the cell of enterprise economy, and enterprise brand is the driving force of urban economy.

Under the bottleneck of the sluggish kitchen appliance market, market consumption is becoming more rational, dealers and consumers are increasingly strengthening their awareness of the brand, kitchen appliance manufacturers are constantly upgrading their awareness of brand competition. The future market competition is brand competition, so brand building is very important for the long-term development of the enterprise. A good brand is a good brand based on quality, service, culture and other connotations, including: popularity Reputation and loyalty are the comprehensive embodiment of enterprise core culture, product quality, service, operation management mode, marketing system and other factors. Changren kitchenware thinks so and does so.

Changren kitchenware always pays attention to quality management, regards product quality as the lifeline of the enterprise, and strictly implements the enterprise product implementation standards formulated by Shandong Provincial Bureau of Quality and Technical Supervision. Changren kitchenware series products are contracted by API China Asia Pacific Property Co., Ltd.

As a key enterprise of stainless steel kitchen equipment, Changren kitchenware strictly controls the quality of the production and sales of electric fryers, gas fryers, oil-water separator fryers, cooking stoves, iron plate burners, oil and gas dual-use stoves, heat preservation vehicles, operating platforms, food cabinets, disinfection vehicles, shelves, food delivery vehicles, condiment vehicles, washing troughs, kitchen freezers, fast food tables and chairs, and other products, and has strict inspection standards and management systems for each process, Form an effective management mechanism.

In shaping its brand image and strengthening its brand competitiveness, Changren Kitchenware first chooses to base itself on quality first. Based on the long-term planning of the brand and the connotation of cultural concepts, Changren Kitchenware integrates the principle of quality priority of kitchen products into the brand cultural concept, while providing high-quality kitchenware for consumers who pursue high-quality life, integrating kitchen products, culture, services and other brand related factors, Through a series of planned and organized promotion and communication, word of mouth communication, media communication and many other resource platforms and ways, it is a three-dimensional integrated form of expression.

After years of unremitting efforts and development, Changren kitchenware has not only established a huge sales network in China, but also reached a consensus and cooperation intention with many foreign merchants.

Scientific and technological innovation, leading the industry trend

Changren Kitchen Utensils believes that product design based on traditional design concepts is controlled by marketing. Only by applying scientific and technological innovation to the industry and improving the scientific and technological content in the process of product design, can we make breakthroughs in modeling, structure, material selection, processing technology and creativity, and can we grow in the cruel market competition.

Adhering to the business philosophy of "survival by quality and development by science and technology", Changren Kitchenware has adopted machinery and equipment from well-known domestic enterprises since its establishment, recruited a large number of elite talents, set up special scientific research institutions, and continuously improved the performance of kitchenware products according to market demand and customer feedback, making it in a superior position in the industry.

In line with the tenet of scientific and technological innovation and people-oriented, the company has invested a lot of manpower and material resources in product development, improvement and innovation. Based on market research, scientific research institutions have successively developed dozens of new scientific and technological projects, such as methanol gasification furnace head, oil-water separation electric fryer, infrared line air defense cooking stove, premixed energy-saving furnace head, maintenance free cast steel furnace, etc., which have been recognized by the industry and welcomed by customers. People who trust Changren, like Changren, always believe that sharp scientific and technological blades should be restored to life and people in the end.

The hard work of Changren's kitchenware has won many honors, including the second prize in the third kitchenware energy-saving contest, the gold medal product of the eighth China International Kitchenware Festival, and the best enterprise of the tenth China International Kitchenware Festival.

Honest service to win market trust

Adhering to the service concept of "customer satisfaction is our work standard", Changren kitchenware has won social recognition and consumers' favor, and formed strong brand awareness, loyalty and purchase dependence.

In recent years, Changren kitchenware has merged four kitchenware manufacturers based on honesty, developed more than 2000 fixed supply dealers, and created a huge sales network throughout the country. In addition, due to the product reputation and brand effect, it has also attracted hundreds of long-term direct customers from hotels, hotels, enterprises, institutions and colleges, such as the Chef Training School, Baking Training School and Pastry Training School of Shandong Xinghuo Vocational Training College, which take Changren kitchen utensils products as the designated products for teaching practice and recommend the use of products when graduates start their own businesses.

The beginning of an enterprise means the beginning of a good reputation. With a good reputation, there will be a way to make money. Changren kitchenware has many kinds of accessories, excellent quality, good reputation, and good after-sales service. The ultimate pursuit corresponds to hard work. The so-called success and completeness is nothing more than that the pursuit, idea, and value can be shared with more people.

In the development of Changren kitchenware, we never forget to repay the society and actively participate in public welfare undertakings. Every time a major natural disaster occurs, they generously donate money and materials; When customers from other places encounter major difficulties, Changren kitchenware will provide great help; When people still had doubts about the "Fuyuan" Foundation at the beginning of its establishment, Changren kitchenware took the lead in donating money to the Foundation, making a little contribution to the society; The enterprise has also organized employees to repair the roads outside the factory for many times, and Changren kitchen utensils stress benevolence and integrity!

Challenge the traditional model and open up a new marketing path

At the early stage of development, Changren kitchenware used almost all the traditional marketing models and received good feedback. However, when we arrived at today's Internet era, Changren kitchenware really felt the limitations and drawbacks of traditional marketing: crazy price war is bound to affect Changren's brand image and product quality; The number of audiences of traditional media is getting smaller and smaller, and the effectiveness of advertising is getting weaker and weaker; Multi tier sales channels consume a lot of costs, but the corresponding profits have not increased significantly.

In the Internet era of new technology and light speed iteration, enterprise competition is already in a higher battlefield. If enterprises cannot embrace new technologies and new ways prospectively, they may not keep up with the pace of Industry 4.0. Facing the Internet era, Changren kitchenware, which pursues long-term and benevolent management, strives to make changes, bravely challenges old things and actively uses new things.

The key to the success of Internet plus transformation of traditional enterprises is to find accurate access to users and traffic. After all, the logic of the Internet is "users win the world". Changren kitchenware has made great strides in the field of e-commerce. On the basis of consolidating the offline sales scale, it has opened an official flagship store of Changren kitchenware in Tmall, registered an online domain name, and established an official shopping website for Changren kitchenware. The two have gone hand in hand to sell high-quality and high-volume kitchenware products to consumers, and promised to integrate the delivery and packaging of kitchenware nationwide, reach villages and towns, and provide nationwide joint insurance services to promote simultaneous online and offline sales, Achieve O2O. The online product price of Changren kitchenware is slightly lower than the offline product sales price, and the freebies are relatively affordable. In addition, Changren kitchenware will hold kitchen set promotional activities on Tmall and the official website from time to time and participate in Tmall Mall's cost-effective activities to vigorously promote the reputation and sales growth.

Secondly, in the operation and promotion of Tmall's official flagship store and official shopping website, Changren Cookware cooperates with enterprises with Internet technology advantages to make leapfrog development by virtue of the high-quality productivity of leading enterprises in the Internet field, because technology is always the first driving force of the Internet industry, and of course, the first driving force of traditional marketing upgrading. Changren Kitchenware pays a lot of money to hire professionals from a large Internet enterprise in the province to carry out the shop decoration, opening operation, daily maintenance and other work of Tmall's online store and official website. At the same time, Changren Kitchenware actively looks for influential search engine websites to discuss promotion cooperation with them, so that the brand, official flagship store and official website of Changren Kitchenware can quickly become known to the public and attract more consumers.

While challenging traditional marketing and actively advancing into the Internet field, Changren kitchenware is also trying to customize products. By actively exploring consumers' personalized needs, such as designing their favorite characters or patterns on their customized kitchenware, we strive to achieve a comprehensive and truly service-oriented manufacturing industry to meet customers' diverse needs.

There is a saying in Sun Tzu's Art of War - The Real and the False: "The war is changeable, and the water is changeable. The one who can win because of the enemy's changes is called the God." In the mobile Internet era, how to "change due to the enemy" and self reform is the main topic for Changren kitchenware to actively think and act at this stage. Changren Kitchenware firmly believes that challenges and changes are not terrible, but the terrible thing is to be indifferent and muddle along in the face of the rapid development of the Internet era; Only challenges and changes can lead to renewal and greater success.

Recalling the past years of pioneering, bittersweet; Look at the achievements today, guard against arrogance and rashness; The future is promising and full of ambition. Changren kitchenware will shoulder a new historical mission with more high morale, march towards a more brilliant journey with more sonorous pace, and write a more colorful chapter of development with more surging passion.